Famed architect Richard Neutra designed the Poster apartments as one of his many celebrated Los Angeles projects to demonstrate the egalitarian possibilities of modern design.
As part of a charity fundraiser to celebrate the rehabilitation of this modernist gem, a handful of designers, including Praccis, were selected to stage a creative interprations of contemporary life in this Neutra classic.
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Terabyte 1
Designed to raise funds and bring new audiences to the LA Botanical Gardens, Terabyte is an innovative annual cultural event blending technology nature art and music. Daglish-Schommer designed the marketing strategy and art direction for this event, bringing together a diverse pool of talent, from Djs like Starfish and EEZIR to NASA, who used the event to highlight their Spitzer Space Telescope. The entire event was held under a dynamic bamboo sculpture designed by the cutting-edge design firm Levitas. Over 1600 people attended the event raising, significant funds and generating visibility and press for the venue and all involved.
Terrabyte 2
Following up on the popular and critical success of the first Terrabyte event, Praccis spearheaded Terrabyte 2. Directly involved in the design of the event’s new Ecolab pavilion, Praccis helped make this event a success resulting in a doubling of attendance from the previous years.
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As part of the 2007 Live Earth global concerts, Tucker Neel contacted an international group of artists including Peter Blake, Scott Grieger, Katie Holten and Vik Muniz and helped them to design, produce, and promote limited edition lithograph prints of their work. He designed and implemented a campaign to raise significant funds from the sale of these posters for the Alliance for Climate Protection, Al Gore’s global warming awareness organization. Concurrently, he collaborated with THE_GROOP, an identity branding company, to bring together graphic designers to create unique venue identities, merchandise, and promotional materials for the nine international Live Earth concerts.
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The collaboration of Durfee I Regn and Brian Roettinger designed the environmental signage to re-brand and promote Downtown’s growing Gallery Row district. Twenty-five street light signs in conjunction with gallery window decals and a new logo create a distinct visual identity while reflecting the area’s historical and contemporary character. Made of ultra-light aluminum honeycomb panels from the aerospace industry, the signage clearly directs visitors through the clusters of galleries and creative industries within the district. Support of this project underscores the important role arts-related business play in revitalizing urban centers.
Los Angeles, CA, 2009
Community Redevelopment Agency of the City of Los Angeles
City Center Redevelopment Project Area, Downtown Region
Erik Qvale as CRA/LA Contracted Consultant
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