24 Mar 2010, Posted by admin in Art,Focus, 0 Comments

Gallery Row Environmental Signage

The collaboration of Durfee I Regn and Brian Roettinger designed the environmental signage to re-brand and promote Downtown’s growing Gallery Row district. Twenty-five street light signs in conjunction with gallery window decals and a new logo create a distinct visual identity while reflecting the area’s historical and contemporary character. Made of ultra-light aluminum honeycomb panels from the aerospace industry, the signage clearly directs visitors through the clusters of galleries and creative industries within the district. Support of this project underscores the important role arts-related business play in revitalizing urban centers.

Los Angeles, CA, 2009

Community Redevelopment Agency of the City of Los Angeles

City Center Redevelopment Project Area, Downtown Region

Erik Qvale as CRA/LA Contracted Consultant