23 Feb 2011, Posted by admin in Media, 0 Comments

Fuel Links

Now  known as Metrosplash Systems Group,  Metrosplash / Fuel Links markets a fuel rewards credit card enabling users to earn money towards free gas and free medicine. After attracting the attention of a national audience of consumers and business partners, the company brought in Daglish-Schommer to redesign is brand identity and website. Working with designer Volker Durre, Praccis art directed the project taking the companies old image burdened with a confusing message and transforming it into a clean, concise identity evoking feelings of health, fluidity and movement, culminating in the entire redesign of the parent company’s website and a new print campaign targeting 20 million consumers.